DLA Piper LLP is a multinational law firm, now regarded as one of the largest and most prestigious in the world commissioned
Within International to reposition them in the market.
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Through extensive research and knowledge about their clients, sectors, services and most importantly their people, DLA Piper’s visual identity was created as a market first and elevated them from a challenger brand to a sophisticated leading global law firm.
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Capturing the voices of their people, from the most junior to the most senior saying strategic words, that data was fed into Cinema 4D to create 3D sound sculptures know as “strings”. These strings form the foundation of their communications, a fingerprint unique to the business.
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The final product involved not only the delivery of a full suite of brand assets and imagery, comprehensive guidelines, templates and ongoing brand guardianship, but also a global strategic alignment across the firm’s International and US business.