Connecting two halves
The UK’s leading business crime and civil fraud law firm. Highly regarded in the legal sector for taking on incredibly complex legal cases. Meticulous in their approach and unique in how they solve cases.
The brand focuses on joining the two core elements of Peters & Peters, its business crime and civil fraud practises through the use of their ampersand. This joining of forces represents total service offering for a firm of people who are true specialists at what they do.
The graphic device carries the narrative through every output. Originally created in Cinema 4D, a 3D and line work version is used to create an extensive range of unique own able visuals that have become synonymous with the firm. The colour palette communicates their prestige and expertise with gold, navy and obsidian, while brighter red and blue tones add touches of colour representing their creative approach to their work.
In it’s entirety, the visual identity is premium, sophisticated and professional, a true representation of a specialist law firm who lead on some of the most difficult legal matters there are.