Within International is known amongst it’s client for its “clever”. Specialising in the world of professional services, Within has always approached its clients problems from a unique angle and is the team you engage when you have the business critical, complex, strategic problems to solve. With an incredible mix of thinkers who understand business, strategy and creative, the solutions are often beautifully simple and perfectly tailored to the problem.

Always rooting the solutions in data and empirical evidence, when creating its own visual identity, using science, to literally show its thinking, was the obvious choice.

Asking the CEO to undergo an EEG while thinking about solving a client problem, the brain scans were recorded and used as the graphic device, the narrative driving visual. Combining a beautifully bright colour palette, with sophisticated materials, representing the creative and strategic thinking, a truly unique brand is created that communicates the most important elements of Within International.

Undertaken as the Associate Design Director at Within International.